Head of Growth & brand

The Opportunity

Talons is building something bigger than a product. We are creating a movement around self-expression, confidence, identity, and personal style.

We’re looking for an entrepreneurial growth and brand leader who wants to join at an early stage and help build the company from a very early stage. This role is initially equity-focused and ideal for someone excited by the opportunity to create outsized impact, shape the future of the business, and grow into a senior leadership role as the company scales.

This is not a traditional corporate marketing position. You’ll be equal parts strategist, operator, creative thinker, project leader, and builder.

You’ll work directly with the founder to define how we acquire customers, tell our story, launch new initiatives, and build the systems that future marketing teams will inherit.

Structure & Commitment

This role is intentionally designed as a founding team member opportunity rather than a traditional full-time position.

Initially, we anticipate a commitment of approximately 10–15 hours per week, focused on helping shape strategy, establishing priorities, building the marketing foundation, and guiding execution through a combination of internal resources and external partners.

Compensation will be primarily equity-based, reflecting the early-stage nature of the business and the opportunity to participate meaningfully in the company’s long-term success. For the right person, there is flexibility to discuss a modest cash compensation component alongside equity.

As the company grows and secures additional funding, we expect both the scope and time commitment of the role to expand. The ideal candidate is excited by the opportunity to grow alongside the business and potentially evolve into a larger leadership position with increasing responsibility, influence, and compensation over time.

This role is best suited for someone who:

• Aligned to the brand's mission-driven focus of redefining masculinity through expression and self-care.
• Wants meaningful ownership without the commitment of a full-time operating role today.
• Enjoys helping build businesses from the ground floor.
• Is motivated by long-term value creation and equity upside.
• Has the strategic experience to think dynamically and creatively to accelerate growth while working in a financially and resource lean environment.
• Sees the potential to become a key member of the leadership team as the company scales. 
• Ability to build and execute growth strategies across digital, grassroots, guerrilla, partnership, and other high-impact channels, with a willingness to experiment and adapt as the business evolves.

What Success Looks Like

Over the next 12–24 months, you will help transform Talons from an emerging brand into a recognized category leader.

You will:

Build a Predictable Growth Engine

Create and optimize customer acquisition channels that drive sustainable growth across paid, organic, influencer, affiliate, partnerships, and emerging channels.

Success looks like:

• Improving customer acquisition efficiency and return on marketing spend
• Identifying and scaling repeatable growth channels
• Increasing conversion rates across the customer journey
• Building systems that improve customer retention and repeat purchases
• Establishing clear reporting, analytics, and decision-making frameworks

Strengthen the Brand and Story

Help define how Talons shows up in the world and ensure every customer touchpoint reinforces a compelling and authentic brand narrative.

Success looks like:

• Creating memorable campaigns that drive engagement and conversation
• Developing messaging that resonates with current and future customers
• Building stronger emotional connections with the community
• Ensuring consistency across email, social, website, influencers, PR, and partnerships

Launch and Execute High-Impact Campaigns

Own the planning and coordination of major campaigns and brand moments throughout the year.

Success looks like:

• Translating business priorities into actionable marketing plans
• Creating campaign briefs and coordinating execution across internal and external partners
• Delivering launches that drive measurable business outcomes
• Maintaining momentum while balancing short-term performance with long-term brand building

Build and Manage an Ecosystem of Partners

Act as the quarterback across agencies, freelancers, creators, specialists, and vendors.

Success looks like:

• Selecting and managing the right external partners
• Holding partners accountable to performance expectations
• Ensuring resources are deployed efficiently
• Creating leverage so the company can move faster without building a large internal team too early

Establish the Foundation for Scale

Design the processes, systems, and operating rhythms that will support future growth.

Success looks like:

• Creating scalable marketing infrastructure
• Building repeatable campaign planning processes
• Developing reporting and KPI frameworks
• Identifying future hiring needs and helping shape the organization as it grows

Key Areas of Focus

• Growth strategy and customer acquisition
• Brand positioning and storytelling
• Campaign development and execution
• Influencer and creator partnerships
• Affiliate and referral programs
• Email and SMS marketing
• Landing page and conversion optimization
• Community development
• Agency and vendor management
• Marketing analytics and performance reporting
• PR and brand visibility

Who Thrives in This Role

You may be a strong fit if:

• You’ve helped build a startup, emerging brand, or high-growth business
• You are equally comfortable discussing strategy and executing the work
• You can move from reviewing ad performance to writing a campaign brief to evaluating an agency proposal in the same day
• You enjoy building systems where none currently exist
• You are resourceful and comfortable operating with ambiguity
• You have strong commercial instincts and understand how marketing drives business outcomes
• You are energized by ownership and accountability
• You want to help build something meaningful from very early stage

What We Care About More Than Titles

We’re less concerned about whether you’ve been a Director, VP, or CMO.

We’re looking for someone who can:

• Figure things out
• Create momentum
• Make smart decisions with limited resources
• Build trust
• Execute consistently
• Learn quickly
• Help turn an ambitious vision into reality

Most importantly, we’re looking for someone who sees the opportunity to help build a category-defining brand and wants to grow alongside it.

As Talons grows, this role has the potential to evolve into a senior leadership position with significantly expanded responsibility and scope.