Social Media Manager

Role Overview
Talons is looking for a highly organized, execution-driven Social Media& Content Production manager to coordinate marketing efforts across platforms. This role works closely with the founder, Creative Director, Marketing Director, external partners, and creators.

Key Responsibilities

Campaign Strategy & Creative Coordination

• Translate marketing briefs used to refine the strategy across social media channels, including: Instagram, TikTok, Pinterest (to be considered for later)

• Create social strategy inspiration material (e.g. decks)

• Define strategic ideas aligned with trends and communities (Gen Z, festival culture,  queer, grooming/fashion scenes, etc.)

• Work closely with the Creative Director to translate marketing needs into creative deliverables

Content Calendars 

• Build a consistent pipeline of content that feels native and on-brand and coordinated with monthly content calendars to ensure consistent messaging & launches delivered in advance for TikTok + META (posts, reels, stories) + compilation + scheduling
• 21-day content map (reels, carousels, graphics, static images)
• Mix of 3-4 posts per week per platform
• Support execution of brand activations and events (pre,during, post)

Content Creation

• 12-15 IG stories per month (multi-slide)
• Video editing: transitions, subtitles, overlays
• Caption writing
• Creative direction + producing short videos, editing reels, and developing copy that fits the brand voice
• Light graphic design (branded assets, text overlays, meme formats, UGC-style posts)
• Adapt assets + messaging so they are appropriate for each platform (without watering down the brand)

Publishing & Optimization

• Posting at high-traffic times for both platforms
• Daily follower growth using in-app boosted posts (small target boosts designed to expand reach and audience awareness)
• Ensure content is properly formatted and delivered for each platform
• Maintain organization of campaign assets and timelines
• Sourcing & resharing relevant third-party content, user-generated content, or press coverage.

Community Management

Maintaining a lively inbound environment that feels personal, impactful, and aligned with the brand's identity.

• Manage daily community engagement via inbound comments + DMs, partnering with operations when needed (e.g. "where's my order")
• Conduct outreach via outbound DMs to those engaging with Talons social channels
• Coordinate gifting/seeding, track relationships
• Support TikTok creator with caption creation + posting coordination

Influencer & Ambassador Program Management

• Identify relevant UGC creators + influencers (men's fashion creators, festival goers, queer creatives, the expressive entrepreneur, etc.)
• Supporting outreach through DMs to build relationships and coordinate collaborations
• Supporting inbound messaging
• Negotiation for influencer seedings, gifting and content coordination
• Identifying potential brand ambassadors & coordinating content ideas and topics 
• Managing comms, deliverables, and relationship building
• Helping shape a longer-term ambassador strategy aligned with where Talons is headed

What Success Looks Like

• Campaigns are executed smoothly across all channels
• Social channels are active, responsive, and growing with a consistent voice
• Creators and UGC relationships consistently generate content (outreach > posts)
• Execution supports brand storytelling and product launches

How We’ll Measure Progress  

• Weekly output: calendar shipped, posts published, engagement handled, outreach sent, creator pipeline updated
• Campaign execution: on-time launches, clean handoffs, channel alignment
• Growth signals: follower growth, engagement rate trends, viewership, creator content volume to name a few.
• We’d look to co-create metrics that highlight social media engagement and a cadence of reporting 

Not covered but for future consideration: 

• Community Building