Men wearing nail art isn’t new. From David Bowie and Kurt Cobain to modern icons like A$AP Rocky and Harry Styles, men in the public eye have long embraced nail fashion. What was once a symbol of rebellion is now a mainstream style statement, appearing on red carpets, magazine covers, sports games, TV shows and high-end fashion campaigns. Whether it's Caleb Williams, the number 1 draft pick of the Chicago Bears, or Thanos, from Squid Games, nails have become the next avenue for self-expression across sports and pop culture.

Today, 45% of men feel more confident experimenting with gender-neutral or nontraditional fashion styles than they did five years ago. Talons taps into this movement, making bold, stylish nails accessible to every man—not just celebrities. And unlike long, dramatic nail styles often seen in traditional press-ons, Talons nails maintain a short, masculine length, providing a stylish yet functional upgrade with easy-on, easy-off nails.

As the barriers between gendered fashion dissolve, more men are realizing that self-expression through nails is not just acceptable but celebrated. The question isn’t why men are wearing nails—it’s why not?